[ABOUT ME]
Building marketing engines that scale
I’m a marketing leader with 10+ years’ experience building marketing functions from the ground up across high-growth startups. I work with founders to bring structure to marketing, defining go-to-market strategy, implementing CRM infrastructure and building demand generation systems that drive predictable pipeline.
Today, I support B2B startups as a Fractional Marketing Director, helping companies build the systems and structure required to scale effectively.
Common challenges I see in growing startups
[ 01 ]
Strategic ambiguity
No clear go-to-market strategy, so marketing becomes reactive rather than a focused, scalable growth function.
[ 03 ]
Inconsistent pipeline
Demand generation lacks structure, leading to unpredictable pipeline and increased pressure on sales to compensate.
[ 02 ]
Infrastructure gaps
CRM and analytics are often set up in a fragmented way, making it difficult to understand what’s driving pipeline or where to invest.
[ 04 ]
Lack of alignment
Marketing and sales aren’t working from the same plan, slowing down execution and impacting overall growth.
[SERVICES]
How I build marketing that scales
Over the past 10+ years, I’ve built marketing functions from the ground up across multiple startups, from first hire through to scaling teams, systems and pipeline. I work across strategy, systems and execution, defining the direction and delivering it in practice.
Marketing Foundation & GTM Setup
End-to-end marketing setup for early-stage startups. Building the strategy, systems and execution required to generate consistent pipeline and scale.
Typical engagement: 6–12 weeks.
Includes:
• Go-to-market strategy and positioning
• CRM implementation and lifecycle design
• Demand generation strategy (including ABM where relevant)
• Marketing automation and lead nurturing
• Analytics, tracking and reporting setup
• Website structure and conversion optimisation
Fractional Marketing Director
Ongoing senior marketing leadership for startups that need direction, structure and delivery.
Typical engagement: Ongoing and flexible (from 2 days per week to 2-4 days per month).
I work closely with founders to:
• Define and evolve go-to-market strategy
• Build and optimise demand generation
• Align marketing and sales around pipeline
• Oversee CRM, automation and reporting
• Bring in and manage best-fit agencies and partners aligned to your growth goals
• Define hiring strategy, build out marketing teams and support recruitment, onboarding and development